August
23
2010
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July
26
2010
If you’ve been in network marketing very long, you’ve run into plenty of prospects who are totally focused on ONLY joining a company where they can sell a product they love.
I tell them, “Look. We have 30 products. You don’t have to use them all. You don’t even have to like them all. Matter of fact, we have a Woman’s Formula that helps balance out the hormones. Guess what? I don’t use the product. I don’t use that one. My wife does. She loves it. We’ve got hundreds of women who buy that product. They love it. I don’t have to use it.”
And That Makes Them Realize How Stupid It Is -
- that they have to love the product. Right there. And if it’s a woman – guess what?¬ Our company¬ has a Men’s Formula! It’s for the prostate.
And last time you checked, you didn’t have a prostate, because you’re a girl. But guess what? I’ve got a lot of guys that buy that product.
Another one I’ll talk about is our product that helps balance blood-sugar. I ask them, “Do you know anyone who has hypoglycemia, diabetes, low blood sugar, a sugar problem?”
“Yeah.”
“Great. Do you think that person would like to know about a product that’s all-natural, it’s been proven to help re-build the pancreas, and¬ will help them to use less insulin, and maybe even get them off of insulin?”
“Oh, yeah!”
You Don’t Have To Have Diabetes To Sell the Product, Do You?
Make it so ridiculous, they get it. I’m telling you, this is magic. People will come to you and they’re totally focused on finding a product that THEY love.
But that is NOT the way to build a long-term, successful, profitable business. When I hear that, I’ll tell them, “Well, then, go get diabetes. Go get diabetes, and this stuff will help you fix it. OK?
And of course, they laugh.
It’s a ridiculous solution.
But it makes them realize that the attitude that they MUST love the product is also ridiculous.
To get them into your company, tell them why YOU joined. Why did you join this company, this team, this sponsor.
I did a call the other day with a lady who is married to a heart surgeon. If I told you what they have to pay in insurance for him to stay in that business, it would blow your mind.
Basically, he’s working for the insurance company.
So they need another income. They have to get something going. The first thing she said was, “Well, I’ll have to try the products first to see if I like them.”
And I went right into the Women’s Formula. I went right into diabetes. And I asked her,
“Do you have diabetes?”
She said, “No.”
I told her, “Well, you don’t have to go and get diabetes to sell a bunch of this product.”
And she got it. She joined on the spot. She figured she’d just try the product but instead, she got the idea. Now she’s in the business.
Do I ask people to join? Do I push them? Do I twist their arm? Do I say, “Get in now and you’ll be rich by Tuesday?”
No. I present the case for my company & our team. The prospect makes their own decision. Mostly, they ASK if they can join. It comes from THEM. How could anything be more powerful?
May
14
2010
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
Permission
Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.
Subscriber Addresses
When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.
List Maintenance
Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.
Message Format
Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.
Content
Many ISP’s filter based on the content that appears within the message text.
- Website URL:Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.
Words/phrases:
Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.
Images:
Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.
Attachments:
With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.
“The Money Is In The List“
AWeber proves it to thousands of businesses every day.
Learn how email marketing software
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May
11
2010
If you’re anything like me you like to get as
much done with as little effort as humanly possible.
This is what makes life so sweet especially when you see
other’s struggling to do the same and spending twice as long
with double the effort for the same results.
Most marketer’s will stress that the #1 most important rule
of online business is to BUILD and GROW your list.
Well how about killing 2 birds with 1 stone and grabbing a
sale whilst you’re building your list?
It’s called the ‘SuperSignUpSystem’ and it
allows you to build
your very own list of prospects in the internet marketing
niche by offering a free gift in exchange for a sign up.
Then, just as your prospect thinks he or she is getting their
products, a special offer is put in front of them so you can
grab a sale.
So not only do you manage to build your list, you can funnel a
payment into your PayPal account automatically.
To see what I mean visit:
May
9
2010
When you’re marketing online, your most valuable
asset, prized possession, and biggest selling point
can often be your reputation. Think about it, if
Mr. X released a ‘Killer Article Submission Software’
and Mr. Y released a ‘Super Article Submission
Software’, which would you choose?
As far as reputation goes, Mr. X is a fairly unknown
marketer, but there do seem to be several complaints
about him overly hyping up poor quality software
before. On the other hand, Mr. Y is an upstanding
marketer with a long track record of going out of his
way to help people, and providing the highest of
quality in any software that he attaches his name to.
Who would you buy from?
See, reputation is one of those things that can really
make the difference, and everything that you send out
to your list is part of that reputation. Admittedly,
even the most reputable of marketers have some bad
things said about them, but the trick is to have the
good outweigh the bad considerably.
Being honest, clear, and helpful to your list is often
enough. Also, be sure never to mislead, misguide, or
be so engaged looking for a quick buck or two that you
forget to think about the bigger picture.
Testing Out What Your List Responds To
More than anything else, testing and comparing the
response from your list to various approaches should
let you know what you should be doing, and what you
should be avoiding. Basically, just learn from your
mistakes, and if something works – keep doing it
(just not too much!). Some lists respond very well to
reviews of products already in the market.
Others
simply would rather concentrate on what action can be
taken within their niche, and then have a plan
outlined.
There is no “one size fits all” as far as lists are
concerned, and your testing could reveal what the
‘best fit’ for your niche is.
Maintenance, Pruning, and Sorting a List
As your list grows in size, it is going to need some
work to be kept ship shape. Some of this is the kind
of things that a good autoresponder could even take
care of automatically, but it is worth the mention
nonetheless.
One simple thing to keep doing is ensuring that
‘bouncing’ emails are removed from your list. At some
time or other you must have encountered the ‘Failure
to deliver…’ type response that you get right after
you send an email, and can mean one of two things.
Either the email that you’re sending to is full, or it
no longer exists. Whichever the case, if after a few
emails the problem keeps repeating, then there’s no
point keeping that email on your list. After all, why
have a list of 10,000 people if 8,000 of the email
addresses are outdated?
Yet another fairly simple step to help increase your
lists responsiveness is to ‘sort’ subscribers based on
their past buying patterns. For instance, if you have
2,000 or so subscribers that buy high-ticket items
fairly regularly, then put them in one group
and maybe
even give them extra ‘perks’ for being the fantastic
customers that they are.
But at the same time, every list surely has its fair
share of people that have never bought anything
advertised on the list. Some marketers just
eventually exclude these people from their lists
entirely, but instead, putting them in a separate
group and targeting them with the cheapest items would
maybe allow you to get some profit out of them. All
you need to decide is if the effort is worth it to
market to this group.
Really, there are countless other ways in which to
sort, or even subgroup your list. For example, if you
have a very general ‘make money through internet
marketing’ niche list, then you could sort them by
subgroups according to their spending habits as far
as products related to ‘blogging’, ‘article marketing’
‘list building’, and so on.
Divide, and conquer!
Build your own niche list with a powerful
squeeze page and one-time offer system here;